In the heart of Lucca's sun-drenched hills, we crafted the visual identity for Nova, a contemporary retreat where modern design sensibilities converse with Tuscan tradition. Our work distilled the essence of "modern comfort meets Italian charm" into a cohesive brand language that whispers sophistication at every touchpoint. The identity unfolds through carefully balanced contrasts: the precision of geometric typography softened by organic paper textures, a restrained neutral palette warmed with earthy terracotta accents. The custom wordmark's elegant proportions mirror Nova's architectural harmony, while subtle debossed botanical motifs root the experience in its landscape. From the duplexed stationery with its blind-embossed details to the intuitive digital guides, each element serves Nova's philosophy of considered living. The design system flows effortlessly between print and digital applications: letterpressed welcome cards, linen-bound guest directories, and curated experience guides all speak the same refined visual dialect. We designed the brand experience from arrival to departure. "They translated our vision into something beyond what we imagined. Every piece feels considered yet effortless." - Nova Ownership