PALAIS DES RÊVES
From identity to immersive experience, we built a brand language rooted in refinement, ritual, and Riviera grandeur.
Saint-Tropez, France
Brand Strategy, Identity & Experience
A sanctuary veiled in secrecy and bathed in Mediterranean light, Palais des Rêves is a by-invitation-only villa where elegance is not merely aesthetic, but a living, breathing ritual. We were entrusted with shaping the brand world of this estate, crafting a narrative that speaks in refined symbolism, and immersive sensory moments.
Our approach intertwined identity and atmosphere: from the villa’s signature crests to engraved signage and seasonal scent rituals, each touchpoint was considered an artifact of hospitality. We imagined menus and place cards as heirlooms, with names letterpressed on Italian paper and cocktail offerings framed within sculptural settings. Bespoke stationery and event ephemera drew inspiration from the villa’s garden promenades and frescoed salons, creating a seamless dialogue between setting and design.
Le Cœur du Palais, the estate’s alfresco dining chapter, and the grand Salle Royale were brought to life through custom illustration, layered iconography, and poetic messaging. Each element was carefully designed to extend the villa’s whispered grandeur. Our farewell gesture, a hand-poured fragrance housed in porcelain, preserved the memory of the stay as a tactile dream guests could revisit.
Rooted in heritage and expressed through contemporary grace, Palais des Rêves redefines luxury as artful living, where every detail becomes invitation, keepsake, and reverie.
Special thanks
To our extended creative circle and master artisans for their thoughtful contribution: S. Moreau, L. Ortega, D. Langford, A. Bianchi, and M. Valverde.
