Building for brands

Experiential design is offering architects a new way to practice and new opportunities alongside designers and marketers.

Eight Inc. is one of many firms working in the emergent field of experiential design. A great example of a multidisciplinary experiential design studio, focusing on creating branded environments, new retail spaces, and new experiences for companies and organizations.

Eight Inc.’s design for a Lincoln showroom in China, a new concept for an experiential dealership, was a key of the brand’s launch in that country in 2014.

“When Steve Jobs asked us to imagine a new type of destination for customers, we created a concept that would change the retail landscape forever. We created the Apple Store.” Eight Inc.

The Shimano Cycling World installation in Singapore, designed by Eight Inc.

Combining architecture, branding, graphics, event production, and digital technology, it’s a hybrid of design and marketing.

You can see more work from Eight Inc. at: https://eightinc.com