Overview

Conceived as a celebration of high-end craftsmanship, heritage, and mastery, brand Gillier Maison approaches home furniture in an elevated way — crafting an exclusive and evolving collection of Haute Home Furniture.

Keywords

Home / Haute / Furniture / Craftsmanship

Client

Gillier Maison

Industry & Sector

Furniture - Distribution

Program

Brand Strategy + Identity + Experience

We designed a visual identity that communicated their positioning of ‘Haute home furniture’ through an elegant new marque. This was combined with a monochrome color palette to complete a strong, elegant identity.

The brand identity beautifully translates across an array of brand experience touch-points — stationery system, mailing envelope, tape, signage, newsletter, and a bespoke catalog creating a cohesive suite.

Every collection has its visual language inspired by a series of factors under our art direction and is released through a newspaper-themed designed newsletter.

INQUIRIES

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